Here are tips to help you develop an app strategy focused on bringing profitable results for your business
Keep In Mind Your Company’s Overall Strategy:
Your company’s overall strategy includes your mission, vision, goals, and targets. Think of this as a long-term approach; you need your app to bring business to your company and to achieve that, it is essential to make an app that can be useful in the long run. And always make sure that your company’s end goal reaches out to the target user of the app.
Identify your User:
Users of an app can differ to a wide extent. It is important to distinguish target users of the app from miscellaneous. Your users can be differentiated by gender, age, businesses etc. A good app focuses on the target users. Don’t make the mistake of guessing the user’s taste and preferences and making decisions based on assumptions.
App stores are insanely crowded. If you are not able to differentiate yourself, then you won’t stand a chance against your competitors. You need to do proper research on all the apps that exist for the same purpose as yours. This way you will know what you are precisely up against.
The points to consider includes:
What my competitor is doing well?
What are the shortcomings of my competitors?
What are they not doing at all?
Define your Pitch:
Next, you make a pitch. Define precisely what your app is about. It is always the one factor of an app that catches the eye. A mobile app is very different from a website. When you expect someone to download your app, you are asking them to give you the real estate of their phones. So you need to make the downloading of your app worth it for your customers.
Decide the type of app you want:
Now that you have made your idea clear and concise it is time to plan the development. Based on your target audience you can choose between native or hybrid app. A native app supports only one platform so you will need a separate app for each platform. On the other hand, hybrid apps work on different platforms alike. But hybrid apps involve a little more cost and reduce the quality of user experience. Moreover, if your target audience is mostly using a single platform, then it is advisable to go for the native app as they are faster and less prone to the bug.
Where to place development:
If you have an IT team ready or have the experience and resources to build your team from scratch, then you can opt to develop your app in-house. But if not then it makes more sense to outsource app development. A considerable amount of time and resources go into designing a good app and building a team will only cost you more overheads. You can always develop your in-house team once you are ready to scale your business. For first-time entrepreneurs, it is easier to outsource development than to do everything on their own.
Decide go-to-market strategy:
You need to decide your market strategy before you launch your app. Questions like what platforms to target? To make your app visible, you can leverage app advertisements and banner ads. Using coupons and app specific offers can also help if applicable to your business. Your market strategy is incomplete without a target and means to measure it. Your tools here include app analytics and target can be the number of downloads, user interaction, sales etc.