Outsourcing app development can be tricky, especially if you’re not on the same page as your developers. It’s best to treat your app development like any freelance project.

Tips to have in mind;

1. Know what you want:

Before getting started, consider the elements most essential to your app’s success. What goal you are trying to achieve with your app, and also whether the app part of the software is as a service offering, or as an e-commerce platform. Or if you are in need of a social media integration

2. Talk to the developer before you hire.

Make sure you take the time to talk with your developer before getting started, to ensure you’re on the same page about expectations. Discuss essential things up front and your contact plan for managing communication.

3. Navigating the app approval process

Prepare your app for submission. Review the submission guidelines. Take time to understand all the policies and agreements, also having in mind the strategy on how to test for quality and how to determine your app’s content rating. Also, ensure that your app complies with the maximum size requirements.

Failure to confirm the guidelines will cause unnecessary delays in the approval process, especially with Apple and Andriod.

4. Have your app stand out

App store optimization (ASO) is the process of optimizing mobile apps to rank higher in an app’s store. Sixty-three percent of apps are discovered through app store searches. And, just like with Google search results, the higher your app ranks in the app store, the greater the chance of a download. Increased visibility translates directly into more traffic for your app’s page in the app store.

ASO requires a clear understanding of your target customer, including which keywords your target customer will be using to search for downloads. For most small businesses, your customer will be searching for terms related directly to your business products or services. If your business name is well known, brand affinity can also help boost your position in search result.

5. Boost your ASO and downloads with the following:

Title: Place your most important keywords in your title. Take time to research which keywords are most relevant to your target audience. Focus in on the two to three keywords that matter the most. According to Kissmetrics, keyword title integration boosts app store ranking by 10.3 percent. That’s a huge bump in a crowded marketplace.

Link directly from your website: Take advantage of your customers’ natural affinity for your brand, by including a download link on your website or in an email footer.