Know you need a website but not sure where to start?  Here’s some necessary items a website should have for your business.

A vivid description of who you are:

Someone who stumbles upon your website shouldn’t have to do investigative work to find out about your services. It should be right on the homepage, use winning Interactive, let people know that it is the right website that they have been searching for. A clear description will attract the visitor’s attention immediately within 2-3 seconds, and encourage them to stay on your website longer.

A simple, sensible Web address:

Don’t make things complicated.

Your domain name is like your brand. It should not be difficult for a user to type it into a Web browser or an e-mail address. Always use the .com domain as users are conditioned to type that extension when they enter a Web address. You can avoid dashes (which can cause SEO headaches) and numbers (which can confuse customers).

Make it easy to find contact information:

You wouldn’t want to lose a customer to a competitor just because you made it difficult for them to get in touch with you. Not every online visitor has the patience to click through every page on your website to find the contact information. The best place for the contact information is the top left or top right corner of the homepage. It is also a good practice to include contact information on every page of the website in the footer or sidebar or even in the top right corner, which helps the visitors to find it more easily.

Also make sure to include several ways for customers to contact you for instance phone, e-mail, and a standard contact form.

One of the biggest mistakes business owners makes to focus only on the way to reach the consumers. It is necessary to make it very easy for users to communicate with you on their terms.

Customer testimonials:

Honest comments from others will help to make your products or services more tangible to customers who are visiting you online. It helps your potential customers to build trust in you, especially if you are new and also it helps shoppers to confirm whether the product and services meet their needs. People love to hear confirmation stories from other people. They help people discover other things you haven’t said on your website.”

Quality content:

For many businesses, your website is your first impression on a customer. You want to give them what they’re looking for, and perhaps even give them a reason to keep coming back.

The user is looking for something. Make sure your content is original, well written and valuable.

You can keep your content from getting stale and give your company some personality, too by incorporating a regularly-updated blog in your social media feeds.

A secure hosting platform:

Having your online information hijacked is a nightmare, and, should it happen to your business, it could cost you, customers.

It is imperative that you have a secure, trustworthy hosting company to keep the bad guys out and your content up and running. It is also crucial to keep your content management system updated to stay one step ahead of the hackers.

A design and style that’s friendly to online readers:

Online visitors often scan through a Web page to sample the content first when they open a new Web page. If they feel like they are on the right page, they will slow down to read the full story. To enhance user’s experience on your business website, you need to

  1. Break things down into short paragraphs, with headers if necessary
  2. Use bullet points
  3. Highlight important words or phrases.

In the end, simplicity and basic colours are the best bet. Remember that the content is the focus, not dancing clowns at the top of the page.